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  • Writer's pictureEllie Kemshall

AVM Announces Strategic Partnership With Fujifilm

AVM will be selling and supporting Fujifilm’s range of Professional Ultra-Short Throw Projectors



AVM, the multi-brand AV distributor, is pleased to announce a new strategic partnership with Fujifilm, which sees it supplying and supporting the brand’s FP-Z range of ultra-short throw projectors into the commercial space. By also adding the FP-Z range to its rental fleet, whether a permanent or temporary installation, AVM will support customers from the specification stage right through to installation and ongoing support.


Fujifilms FP-Z Range Projectors

AVM customers can place orders for Fujifilm FP-Z projectors now, with stock available from November.


About Fujifilm FP-Z projectors


Currently consisting of two products – FP-Z8000 and FP-Z6000 – the FP-Z range of projectors features ultra-short throw and a wide lens-shift range, in a compact yet large-screen projector, offering the maximum spatial impact from a minimal distance. Both projectors feature a FUJIFILM unique folded lens, which can be rotated without creating distortion and that projects a high-quality image to every corner of the screen. With a throw ratio of 0.34, the projector's ultra-short-throw lens can project images of up to 300-inch from ultra-close range, whilst also offering a lens shift range of 70% vertically and 35% horizontally.

A compact yet extremely versatile projector range, FP-Z products can be used in a wide range of applications, from boardrooms and conference usage through to exhibition, museum and hospitality installations.


FujiFilm and AVM - An ideal partnership.


AVM is one of the UK’s largest Audio Visual distributors, serving professional integrators with high end AV products for over 15 years. AVM has developed a reputation for going above and beyond for their clients, through expert advice, after-purchase support and continuing knowledge and training on their extensive product line. This passion for bringing the best to every sale is what makes AVM the perfect distributor for Fujifilm’s projectors.

Danielle Williams for AVM, said, ‘We’re delighted to be announcing this strategic partnership with Fujifilm. Not only do these projectors perform to reference levels, the installation versatility is unique, allowing installers to fit projectors into installations that before would have seemed impossible.’


"When looking for a commercial partner, AVM was the obvious choice. Not only does it have a great reputation amongst installers and specifiers, its Rental team is very active, which is particularly attractive for this project. The AVM team shares our same passion for delivering truly exceptional installations, and we look forward to a strong partnership." - Fujifilm’s Theo Georghiades, General Manager Imaging Solutions UK,

To kick off the partnership, AVM will be hosting its customers and media at the FujiFilm House of Photography in Covent Garden on the 9th November between 4pm and 6pm.


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